Information We Collect
Personal information collected about you includes your name and address, telephone number and email address, and other information we maintain about you when you visit our Locations and voluntarily contact us through this Site, including information you provide on sign-up and membership registration pages, surveys, or other submission and/or purchases through this Site. We also collect certain personal information through your use of a mobile device, such as smartphones, tablets and iPads. This information includes your mobile device identifier, device type and IP address. To learn more about how to control the collection of the information we collected about you from such devices, please see the Site Usage Information & Cookies section below.
How Personal Information We Collect is Used
The personal information collected is combined with other information collected about you and is used and disclosed in a number of ways by us, to help us better understand and serve our customers, including:
- providing you with, or otherwise responding to your requests for, information and/or services, including but not limited to e-newsletters, marketing programs, forward-to-a-friend or other options in our marketing programs;
- providing you with information about new products or services, events at our Locations, events that Diversion Amusements sponsors, including contests, sweepstakes and surveys, and other special offers and marketing programs, which may include information about partner companies or other programs any of us or them are involved with;
- displaying a member’s first and last name on Leaderboards at a Diversion Amusements Location as well as on any digital platform such as this Site;
- enhancing our customers’ experiences at our Locations and on this Site;
- analyzing customer behaviors and trends;
- conducting research and analysis and to otherwise measure the effectiveness of our online and offline marketing efforts and to develop products, services and marketing programs;
- coordinating program activities and communications with other marketing programs conducted by us.
We do not sell or rent to third parties any of the personal information that you provide to us through this Site or at our Locations, or authorize any of our suppliers to sell or rent any such personal information, and we do not authorize any of our suppliers to make independent use of your personal information for their own purposes, including but not limited to direct marketing. However, aggregated information about customers utilizing this Site, our social media pages (e.g., Likes, impressions, views), in surveys or otherwise providing information to Diversion Amusements will be utilized by Diversion Amusements and/or suppliers in connection with research, benchmarking and other like uses related to general usage analytics.
Site Usage Information & Cookies
Like most websites, this Site tracks the total number of visitors to our Site, the number of visitors to each page of our Site, pages visited per use, browser type, IP addresses, exit page, duration of use, and operating system type, in order to administer the Site and analyze trends and statistics to evaluate our visitors’ preferences and the effectiveness of the Site. We share anonymous, aggregated statistics about visitors to this Site with third parties, and we allow third parties to collect aggregate data through this Site and/or supplier sites accessible from or though this Site for these purposes.
We use third-party advertising companies to place cookies on our Site and services in order serve ads when you visit our Site. These companies may use aggregated information (not including your name, address, email address or telephone number) about your visits to this Site and our services and other web sites in order to provide advertisements about goods and services of interest to you. Specifically, advertisers (including ad serving companies) may assume that people who interact with, view, or click targeted ads meet the targeting criteria-for example, people aged 30-50 from a particular geographic area. We do not provide any personal information to the advertiser when you interact with or view a targeted advertisement.
You can review your Internet browser settings, typically under the sections “Help” or “Internet Options” and use our cookie management page to exercise choices you have for certain cookies, including for interest-based advertising. If you disable or delete certain non-essential cookies, you might not be able to access or use important functions or features of this Site or services, and you may be required to re-enter your log-in details. Please note you may also still receive advertisements from the relevant ad serving company you opted out of, but the ads will not be tailored to your interests. For our mobile app, please review your device settings or third party tools available.
On occasion, Diversion Amusements may conduct or sponsor contests/sweepstakes with the opportunity to win prizes. Each contest/sweepstakes has its own terms and conditions (“Official Contest/Sweepstakes Rules”). As part of entering a contest or sweepstakes online through this Site or through a third party provider site, certain personal information (including your name, address, phone number) is required. This information will be used as described in the applicable Official Contest/Sweepstakes Rules.
Sharing Your Personal Information
We share your personal information with service providers, such as email marketing service providers, for purposes of providing the Site and services to you, who we require to provide reasonable security for personal information and to only use your personal information on our behalf.
In the event of a transfer or sale of some or all of our business or assets, we will disclose your personal information to those involved in such a transfer or sale of business or assets.
We do not knowingly collect any personal information from children under the age of thirteen (13) years. This Site is directed to persons who are at least thirteen (13) years of age. If a parent or guardian is made aware that a child under the age of 13 has provided us with personal information through any point of contact, we ask to be contacted at the below address or email address, and we will delete the information about the child referenced from our files. If Diversion Amusements has actual knowledge that personal information about a person under the age of 13 has been collected without appropriate parental consent, then Diversion Amusements will take the appropriate steps to delete such information.
Security of Your Personal Information
Diversion Amusements takes and requires that its suppliers take appropriate steps to keep your personal information confidential. Although we can’t guarantee that there will never be a security problem, we have in place appropriate security measures to guard against the loss or misuse of the information collected on this Site and at our Locations.
Changing Your Information – Data Subject Rights
Moved? Changed e-mail addresses? If you need to update or verify your personal information, please contact us as detailed below. Upon request, Diversion Amusements will remove your personal information from our active database as soon as reasonably possible, unless we need to retain information for dispute resolution, troubleshooting and other valid legal or business reasons.
Where required by applicable law, you also have the right to: obtain confirmation of the existence of certain personal information relating to you, to verify its content, origin, and accuracy, as well as the right to access, review, obtain a copy, port, delete, or to block or withdraw consent to the processing of certain personal information (without affecting the lawfulness of processing based on consent before its withdrawal), by contacting us as detailed below. Additionally, you have the right to object to our use of personal information for direct marketing. Please note that we need to retain certain personal information as required or permitted by applicable law.
Contact us via email at Privacy@DA.Vegas or in writing at Diversion Amusements, LLC., 5321 Cameron Street, Las Vegas Nevada 89118, ATTN: Marketing Department to request access to or exercise rights to your personal information.
Links to Other Sites
Although we endeavor to alert you when you are about to leave our Site when you click on a link to a third party site, Diversion Amusements does not guarantee that you will receive this alert when you leave this Site. It is your responsibility to determine when you have left this Site.
Cross-Border Data Transfers
Our computer systems are currently based in the United States, so your personal information will be processed by us in the U.S. where data protection and privacy regulations may not offer the same level of protection as in other parts of the world, such as the European Union. Where permitted by applicable law, by submitting your personal information to this Site and Locations, you consent to the transfer of your personal information to the United States. We take steps to securely maintain personal information transferred to the United States.
What is the legal basis of processing?
What are the consequences of not providing personal information?
Do we engage in automated decision-making without human intervention?
We do not use automated decision-making without human intervention, including profiling, in a way that produces legal effects concerning you or otherwise significantly affects you.
Does the Site honor do-not-track (“DNT”) signals sent via browsers?
Given the divergent practices of organizations that offer browsers and the lack of a standard in the marketplace, we generally do not respond to DNT signals at this time.
How long do we retain personal information?